The key industries which are in charge of regulating films to meet the suitability of audiences are ASA (Advertising standards authority) and BBFC (British border film classification).
ASA
These industries analyse and rate whether an advertisement or film is suitable for audiences or whether they have any misleading information etc. ASA analyse different advertisements to see if they are suitable or not or if they are misleading the audience.
ASA say that their aim is to make sure that all UK advertising, whether it appears legal, decent, honest and truthful and our preferred approach is to work with, rather than against, advertisers, agencies and media to achieve this. To prevent problems from arising in the first place. There is a wealth of advice resources available, many of them free. The ASA recognises the importance of providing a service that is accessible to everyone, including people with disabilities.
BBFC
The BBFC (British Board of Film Industries) regulate and rate what the age rating for a film should be. They base these ratings on various things such as vilonce, nudity, explicit content and and many more. The BBFC break age ratings into 7 sections these are:
By rating films with specific age categories BBFC is making sure that the right audience is viewing these films and that nothing is too inappropriate for anyone especially children.
The BBFC have a very wide range of people who support what they do. Many people believe that some films need to be of a certain age restriction or that maybe the film is too strict in terms of how its aged 18+ when it could be less harsh and aimed at 15 years and older. The BBFC aim and ensure that no innapropriate content is shown to the wrong viewers therefore keeping broadcasting safe and friendly for those specific audiences.
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